The customer experience (CX) is becoming a major driver of customer loyalty and a key differentiator that determines a company's fate. The demand for outsourced CX services continues to grow in today's consumer-centric market as customers demand more personalized, relevant, proactive, and engaging experiences. An excellent end-to-end CX journey builds loyalty and provides add-on sales opportunities.
The negative impact has not been as great as in other industries. Some positive trends have accelerated, bringing renewed business prospects. Social distance regulations across the region prevented consumers from visiting malls and stationery stores, leaving remote connections as the only way to connect with brands. This situation created significant growth opportunities for many CX and BPO providers and elevated the status of CXSPs in the economy. Moreover, as people spent more and more time in isolation in their homes, they longed for human contact and reached out to brands more often to speak with human agents.
While the publisher's research on this market covers nearly 100 SPs, this radar represents 13 of the more prominent players in terms of market reach, user adoption, growth rate, product innovation, and customer experience. The analysis is based on a set of 10 criteria outlined below.
Growth Index (GI) is a measure of a company's growth performance and story, along with its ability to develop and execute a fully aligned growth strategy and vision; a robust growth pipeline; and effective sales and marketing strategies targeting the market, competitors and end-users.