During the period 2002-2012, Colombia grew at healthy rates above 4%, poverty fell from levels above 50% to below 30%, contributing to an expanding middle class. Government revenues from oil production increased, with oil prices hovering over US$100 per barrel. A vigorous trade agenda closed some of the gap between Colombia and its trading partners with important free trade agreements negotiated and signed. Marketing is about positioning and communicating your unique value to a very specific audience and that’s exactly what a Corporate Promotional Animation does. The end of the commodity super-cycle, however, has uncovered substantial challenges: productivity growth, the main determinant of future income, has stalled for the past decade, total exports have fallen by over 40% as a result of the fall in commodity prices and government finances have been strained.