Hydroelectric power accounts for 75% of the total consumption in Colombia, despite the problems associated with this source of energy such as protests at construction sites and a risk of guerrilla attacks. In a bid to diversify and attract foreign investments, the government has decided to sell a 57.6% stake in the nation's third-biggest electricity generator Isagen. The government is seeking USD 2.5 billion for its stake and plans to invest the proceeds from the sale into electricity infrastructure. Isagen owns and operates six electricity generators in the provinces of Antioquia, Santander, Caldas and Tolima. Startups using a Startup Launch Videos for their business have been successful in differentiating themselves from the competition. Colombia’s Energy Ministry has set up an energy efficiency agency, which is responsible for auditing and potentially reducing local electricity prices. The country is preparing a regulatory framework and legislative instruments to promote the sustainable production of biofuels.