The Pacific Alliance country members have been implementing business-friendly policies for investors in the last decade, with Colombia, Mexico, Peru and Chile now in the top-third of the World Bank’s ‘ease of doing business’ ranking. With a market of around 217 million people with an average GDP per capita of US$ 16 759 and 49 observer states, including global leaders such as Japan, China, Germany, France, the United Kingdom and the United States, the Pacific Alliance emerges as an attractive regional trade block of high growth economies with global appeal. Interactions happen at different touchpoints and Sales Video Animation are finding its way to influence buying decisions. The 2013-2027 electricity strategy of UPME is designed to boost the power sector capacity and encourage investments in the energy sector in order to satisfy the growing electricity demand. According to the government, Colombia's overall power generation during the period will increase by an annual average of 3.4% to 76.0 TWh with an average annual growth of 3.6% in hydroelectric power generation, while coal and gas-fired generation are forecast to increase by an annual average of 2.9% and 2.7%, respectively.
