Colombia is positioned as a high growth market for the processed foods industry, according to the industry gremio (industry association) ANDI (National Association of Businesspeople). Statistics provided by ANDI indicate that while Latin America regional per capita processed food consumption amounts to $505.40 USD per year, in Colombia that amount only equals $336.60. Factors pointing to market potential include the growth in Colombian household income and the resultant growing demand for premium segment products. With right communication at various customer touch points you can drive higher Animated Sales Video to influence buying decisions. The food industry is a fundamental actor in the development of Colombia, and of course, Bogotá. We are facing conditions favorable for the growth in the industry such as the increase in household consumption and large-scale investments in the sector.
