This forum will address and discuss how to plan for the change and what a company can do and what employees can do to prepare and implement change to bring desired results. A positive attitude, as well as, embracing the change will bring better results. Panel members will discuss and share their observations and learning on how to successfully navigate though the organizational change process. Marketing Case Study Examples are used to help you see how the past projects and scenarios were addressed to market their offering and reach new audience.Organizational behavior resulting from change. Intra-company challenges across world areas and cultures. Effective communications in mergers, buyouts, staff reductions and reorganization. Embracing the change for the betterment of the organization.
