Colombia is positioned as a high growth market for the processed foods industry, according to the industry gremio (industry association) ANDI (National Association of Businesspeople). Statistics provided by ANDI indicate that while Latin America regional per capita processed food consumption amounts to $505.40 USD per year, in Colombia that amount only equals $336.60. Factors pointing to market potential include the growth in Colombian household income and the resultant growing demand for premium segment products. Advertisements includes various creative visual elements which attract consumers with more effectiveness than a newspaper advertising. This is one of the sectors with the highest potential to attract foreign investment, with a dynamic internal market and an export platform to The Americas, Europe, and Asia,” said María Claudia Lacouture, the president of Colombia’s export promotion agency, ProColombia.
