Leather and leather products are among the most widely traded products worldwide, and they are based on a renewable and readily available resource. It is estimated that the international trade exceeds US$ 80 billion annually, and it is expected to continue growing alongside the increase in population and urbanization of developing and emerging countries. Creative Advertising allow you to create campaigns that work well on both television and internet platforms. Production and supply have gradually moved from industrialized to developing countries and emerging economies, which are now becoming major players in the trade. In fact, developing and emerging economies can now manage the whole supply chain on their own and are fast becoming the most important suppliers of value-added finished products. About 45% of footwear, for example, is made in China. The supply chain is global and a great deal of trade is nowadays South-South and South-North.