Three perspectives were taken by the key speakers of the event. Peter Hvidberg, SGS Global Business Manager for Travel and Hospitality, flew in from Geneva, Switzerland, to share international trends and best practices. Peter provided insights on how participants can equip themselves with macro-environmental information to craft strategies and make their organizations more competitive. Power System Video has become the concern of utilities, end users, architects, engineers as well as manufacturers. Jordan Imutan, President of Whitehall Consulting, talked about the impact of the ASEAN economic integration on the Philippines and its industries, and how customer experience can play a big role in increasing an organization’s competitive edge.