The founder of three multimillion-dollar companies, including Obsidian Launch, a company that partners with first-time entrepreneurs to grow their concepts into industry leaders, knows what it really takes to spin your great idea into pure gold. Product Video Launch can be as per your customer base such as promo, teaser, explanation, feature rich, etc. A business book that is so uniquely useful, so raw and entertaining, it reads like the brainchild of Steve Jobs and Chris Rock. Whether you're just starting out or have been at this for years, Mike's "get real" approach to business is a much-needed swift kick in the pants.