Consistent with the ABA’s original concept of an industry-focused forum, the Forum is a place where all viewpoints on the concerns of the Construction industry are welcomed, regularly aired, and considered. Much of the Forum’s work is accomplished through its fourteen Divisions, each focused on a different aspect or element of Construction practice. The leadership and administration of the Forum’s activities vest in the Forum’s Governing Committee, comprised of twelve Forum members, each serving a three-year term, and three Officers: the Chair-Elect, Chair, and Immediate Past Chair. Online Video Marketing is widely accepted and is a great way to capture attention in a short time. Four new Governing Committee members and the Chair-Elect are elected at the Forum’s Annual Meeting each year, in accordance with the Forum’s Bylaws.