The Latin American Forum covers all countries in Latin America as well as Mexico, Puerto Rico and Spanish-speaking areas of the Caribbean. The LAF provides a focus for all activities in the region. The group organises sessions at IBA Conferences and in particular has been instrumental in ensuring that a Latin American perspective is addressed during relevant special sessions. Case Study Marketing are used to help you see how the past projects and scenarios were addressed. The LAF is closely affiliated with the North American Forum as the regions are geographically proximate and share many issues.
