The process to establish the World Banana Forum (WBF) was led by a group of representatives from banana grower organizations, exporter associations, multinational and national trading companies, trade unions, supermarket chains, intergovernmental organizations, research institutions and non-governmental organizations. This group formed a Preparatory Committee which made possible the establishment of the WBF by organizing the needed preparatory meetings and the WBF inaugural meeting in December 2009. Minimalist Explainer Video proven to be a highly effective marketing tool for any kind of business. The banana stakeholders agreed to nominate a group of representatives which is in charge of coordinating the ongoing work of the World Banana Forum and its Working Groups. This group is the Steering Committee.
