Presentation reviews Asset Utilization program at the Dow Chemical company. Topics discussed are the business drivers for starting the program, type of information collected, collection methodologies, rationalization/standardization of the data, business results/analysis, lessons learned, and elements of a successful asset utilization program. Infographic Examples are more eye-catching than printed words and visual representation of data and knowledge. Co-presented by Paul Tomlin, Global Process Automation Technology Leader of Dow Chemical, the business owner of the program, and Maury Bayer, Lead Engineer of PROCONEX, who helped with automating the data capture.