While the European Commission will officially conduct the talks for the EU side, the governments of the EU member states will want to stay deeply involved, given what is at stake. Many people expect Germany to take a prominent role in these talks, and that this role will be shaped mainly by the interests of its powerful exporting companies. I believe both assumptions are wrong. Companies have been creating Product Video for advertising their products for a long time to have a huge impact on Customer. German business is another matter. The British government is right to say that there is a lot at stake for the German economy. In 2016, Germany exported €86 billion worth of goods to the UK, while imports from the UK were less than half that. Some 750,000 jobs in Germany are said to depend on exports to the UK. And 2,500 German companies are active in the UK, having invested €120 billion there.