Hi there,Thanks in advance for reading and (hopefully) being able to answer some of my questions.
I've been freelance writing for over 3 years now, having worked in a plethora of industries beforehand (sales, recruitment, then marketing and copywriting). I have used two main freelancing job sites over those 3 years, both of which have now become pretty useless to me. Both have penalised me for taking time off this year, when my father passed away, and now trying to win work is almost impossible.
I'm looking at expanding my reach and not having to rely on freelancing sites anymore, but I'm pretty stumped as to what to do/where to go/how to tackle it. I still want to build business on freelancing sites where possible (if anyone knows of any good ones to focus on, please do let me know), but I also want to work on a more direct basis with clients. Currently, I have 3 key direct clients that I work with on a regular basis. Basically, I want to turn my 'job' into a fully fledged business and I need some direction as to how I go about this. I recently was given a free domain name, which was just my full name .com, but will this be of any use to me? Should I set up a company name, logo, branding and go down that route? Alternatively, should I create a portfolio style website, using my name, and work with that?
I have put this off for some time as the work I was getting from freelancing sites was quite sufficient, however I now know I cannot put all my eggs in one basket and I need to think outside the box.
Any advice you could give would be amazing, thank you.
I didn't find the right solution from the internet.
Si has trabajado siempre a nombre propio, el dominio con tú nombre, terminado en .com, te será muy útil porque es único y genera recordación de marca. Intenta comprarlo, para evitar que otro lo tome. Considero que debes aprovechar ese punto a tú favor. En el caso del logotipo, también es recomendable tener uno, porque ayuda a que te reconozcan y asocien tu calidad con la marca.
El portafolio lo puedes crear para las personas que aún están decidiendo si te contratan porque les ayudará a tomar la decisión más rápido. Generalmente, las páginas web, tienen una parte que se refiere al portafolio. Esta tiene un link que puedes enviar a tus prospectos.
Si adquieres un sitio web, debes mantener publicaciones periódicas para que Google te pueda indexar y posicionarte mejor.
Espero que esta información te sirva y puedas hacer crecer tu proyecto.