With all of the technologies available to marketers today, have we lost that personal touch? Join VP of Content Marketing for ON24, Mark Bornstein for “How to Build an Engagement-Driven Demand Generation Strategy in 2017”, where you will learn marketing techniques to drive prospect engagement and drive pipeline.
In this session, you will learn:
How to move from passive to active marketing
Examples of engagement-based tactics
How to leverage behavioral data to find your best leads
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