Virtual Reality has long been the preserve of science fiction. Now, VR — a multi-media experience that immerses users in virtual environments — is finally coming to the consumer market. To be clear, VR is still far from mass adoption. Last year, Samsung, HTC and Google launched their first consumer virtual reality experiences. But market research firm CSS Insight estimates that only 2.5 million VR headsets and augmented reality glasses were sold by the end of 2015.
Yet Mark Zuckerberg — founder of Facebook, which acquired virtual reality startup Oculus Rift in March 2014 for $2 billion — aims to sell 50 to 100 million of the company’s head-mounted virtual reality displays in the next decade. Some believe this could radically transform the way people consume content, giving birth to new virtual reality marketing experiences.
