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Post Info TOPIC: What is market research?


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What is market research?

Market research should not be an academic exercise of assembled facts and figures. Good market research entails finding out what actually drives a market – and how to get the best out of it.

Market research involves finding out about things you need to know such as import duties, regulations, distribution channels, market size and growth, competition, demographics and local production – so you can assess market opportunities and the costs of capturing them.

Gathering this information is usually straightforward and helps you understand how a market operates. The most valuable element of market research is information about ‘market feel’. How will your product or service compete in the environment where you will be doing business?



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Hi, I want to note that now it has become very popular to buy goods in other countries. And personally I use ePacket Tracking for this, where I can track my parcel and know exactly when it will arrive. It is very convenient.

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