Coffee is one of the major products in the world, and it is favored by people in all over the world; therefore, it has become the major source of foreign exchange after oil for many developing countries, and it has been sustained their economies. At the same time, it gives a big impact on the world economy, because coffee is one of the important primary products in world trade. Therefore, it supports lives of people who cultivate coffee. However, the price of coffee is very volatile due to the natural causes and supply and demand. Therefore, coffee producing countries established an organization called Association of Coffee Producing Country (ACPC) in addition to the International Coffee Organization (ICO) to maintain stable market. Nevertheless, there still are many obstacles to overcome. Colombia, the 2nd largest coffee producing country, has been coping with this unsettled problem. How is coffee industry in Colombia, and how do they respond to the problem?