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Rodney Burutsa is the owner of CrossMediaGroup.net and an author of articles and tutorials on the Internet, e-business, and online marketing. These articles are free content you may reprint or publish in your newsletter, website or e-book as long as the links and appropriate credit bylines remain in context.

The objective of search engine optimization is to increase web visitor counts by ranking very high in search engine results. Search engine optimization is the key to obtaining visitors for very little to no cost at all. In fact, SEO is absolutely vital to your online marketing success.

Design For Promotion

Good website design is done with the promotion of the site in mind. Here are a few elements to keep in mind while designing your site for search engine optimization:

Text links: If you must have image links in your navigation bar, include also text links. However, make sure the text links show up first in the source code, because search engine robots will follow the first link they find to any particular page. They won't follow additional links to the same page.

Site map: A big site needs a site map, which should be linked to from every page on the site. This will help the search engine robots find every page with just two clicks. A small site can use the navigation bar.

Here are some details in Management consultancy video from Advids.