The first policy document builds on the framework proposed by the Inter-American Development Bank in their flagship report “Rethinking Productive Development Policies”, and was built with the generous participation of the report’s coauthors. The framework suggests a three step process to define productive development policies: identification of market failures, selection of policies to address the market failure, and assessment of the institutional capabilities to implement the policy. Animated Video Advertising Campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication. Additionally, the framework suggests dimensions to define a taxonomy for policies: the vertical or horizontal dimension, and whether the policy proposed is an intervention in markets or the provision of a public good.
