Local production of vehicles has been decreasing in the past few years. However, the high percentage of imports represents a good opportunity for imported parts and accessories, especially those from the United States, which are very well known and regarded nationwide. Proximity is definitely an advantage for U.S. firms, and while the waiting times to receive the product is less, freight costs are sometimes still expensive. Colombia total automotive parts imports in 2016 were $3.9 billion, from which 21% ($772 million) came from the United States. Product Marketing Adsis method of communication about the promotion of a product in an attempt to induce potential customers to purchase the product. Colombia’s local production of automotive parts mainly supplies OEMs with automotive and replacement parts, and while there are opportunities for U.S. companies to supply OEMs, the best prospects for U.S. suppliers is the aftermarket sector and selling to tier-one, tier-two, and tier-three suppliers.