The supply chain has been on the greening edge of innovation by nature of the business. Doing more with less to reduce waste in time, material, and cost is inherently green. Although it can be difficult to determine green ROI, many companies, industries, and governments have made great strides pushing the sustainability envelope in regulations, innovation, and compliance. For example, in the United States, the Environmental Protection Agency's Smartway Partnership has engaged shippers, logistics providers, and carriers, creating a cross-industry platform. Example of Advertisement includes various creative visual elements which attract consumers with more effectiveness than a newspaper advertising. Driven by regulation and compliance, consumer demand for greater transparency, and brand exposure, many U.S. companies have shown a genuine interest in joining the sustainability crusade. To pursue these goals through their supply chain operations, they engage like-minded logistics and transportation providers, purchase fuel-efficient lift trucks, and adapt waste-reducing pallet and packaging strategies.
