Colombia is a major player in the regional automotive market, and currently ranks as the third-largest automobile assembler in South America (after Brazil and Argentina). In addition, after Brazil, Colombia is the second-largest motorcycle producer in the region, with an annual output of 662,000 units.However, last year, the Colombian automotive sector experienced a decrease in vehicles sales of 10% from 2015, mainly caused by a drop in global oil prices and a weaker Colombian peso. This resulted in U.S. imports being more expensive for Colombian consumers. Video Demos are used to showcase the key info about the product and its benefits, marketing is proving to have a huge impact. By contrast, 2014 had been the best year for automotive sales in recent years in Colombia.
