The inaugural Global Business Forum on Latin America sparked enormous interest as we explored the potential of new synergies between businesses in Dubai and Latin America. Opportunities are now expanding as Latin America’s leading economies search for additional growth drivers at home and team up with business partners who share their ambition to be part of a new era of globalisation. Now, across Latin America, both governments and businesses are rethinking their growth strategies. Advertising Campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication. Many are taking bold steps, aiming to bring new dynamism to the private sector, dismantle obstacles to trade within Latin America and explore new markets.