The same goes for professionals in the business. While it’s easier to connect with your guests more than ever, it’s also easier to connect with other hospitality professionals, even those on the other side of the world. LinkedIn has become the go-to space for professional networking, and the site’s interest groups make the exchange of ideas and information a game changer for a variety of industries. (It’s also fair to say that it’s resulted in a lot of spammers intent on hocking their products, but that’s neither here nor there for this post.) Brand Videos are being used by leading and startup companies to reach to their audience and market themselves. So how do you know which ones to join for the latest trends, news, and developments in hospitality?