Tax regimes that align with financial development objectives, robust regulatory and legal frameworks that protect investors, strong corporate governance standards, and regulatory changes that encourage greater risk-taking were identified to help attract investors across all segments. While Colombia has made significant progress in developing a local investor base especially pension funds the equity market could benefit from a larger and broader investment base and specifically, from additional shorter-term investors with more speculative strategy. Brand Video Ads allows the target audience to get a complete visual tour of the brand’s product and it’s features. Insurers, mutual funds, hedge funds and family offices were identified as key groups to lead to a more liquid market with a wider range of investors and a broader suite of professionally managed capital market products.