As a global role model, a leader in Europe and in the field of development, Germany is a friend and ally to Benin and African nations, said H.E. Thomas Boni Yayi, former president of Benin during the opening address. Despite all this, we know that Germany can and must play a broader role. With right communication at various customer touch points you can drive higher Sales Video to influence buying decisions. German companies achieve just 2 percent of their overseas business in Africa, a shortfall that was emphasized during today’s discussions as China, India and the United States continue to dominate trade activity with the continent. German companies that have excelled in the continent said Germany should do more to engage African companies and invest more in state-to-state lobbying.
