The event will focus on a number of timely strategic issues facing law firm marketers, such as branding and business development, how to achieve top-line revenue growth by developing competitive advantages, and how technology can enhance marketing, business development and revenue generation.Product Marketing Examples has seen an immense adoption of launch strategy and marketing campaigns. The faculty for the event includes journalists from The American Lawyer, marketing executives from some of the largest law firms in the U.S., and a number of highly regarded legal marketing consultants. The event co-chairs are: Wendy L. Bernero, chief marketing officer of Fried, Frank, Harris, Shriver & Jacobson; Jose E.V. Cunningham, chief marketing and business development officer of Crowell & Moring LLP; and Anne Malloy Tucker, chief marketing officer of Goodwin Procter LLP.