everything has its own importance...organic seo is considered as most important way to get direct sales or leads to your business without investing money.
whereas SMO is mainly for branding and promoting your products and services to your large number of followers, SMO aims at engaging your online customers. Whereas PPC is the paid method for get sales for your online business. moreover if all these 3 are used for promoting are very beneficial for any business. and now a days SEO, SMO and PPC runs parallel to each other.
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