Across eight lessons and five tests, you'll take part in a live webinar that examines successful case studies of content and viral marketing. Over the course of the four-week class, you'll learn how to identify your target audience and tailor your message to them, how to set up a YouTube channel to create and deliver content (and make serious bank off of it), and how to tackle the basics of SEO, Google Analytics, and Facebook Insights. By the end of the course, you'll have new contacts, new skills, and new strategies for keeping up with the ever-changing world of digital and viral marketing.
The world of digital marketing moves at lightning speed. What was printed today in a textbook or a virtual tutorial may very well be obsolete tomorrow. That's why it's so valuable to get your advice and insights right from the horse's mouth—aka a digital marketing professional willing to share their knowledge.