Since the times of the telegraph the world has evolved at a surprising speed, to the point that today almost everything is at the speed of a click, a key, even love.That is why the business world took advantage of the advancement of technology and entered the Internet universe in 1993 to create a new e-business market that is divided into Business to Consumer (B + C), Business to Business (B + B) and Consumer to Consumer C + C)."At the end of the 1990s there was an explosion of new companies and Latin America was no stranger to that phenomenon, where Brazil, Argentina, Mexico and Chile emerged as their main players." Colombia and Venezuela lagged for cultural reasons, "says Juan David Correa, IBM's E-business manager in Colombia.Thus were born two types of companies: dot com, which did not exist before the Internet boom and were created to make the network their business, and the enterprise.com or click and mortar that already had presence in the normal market and created their Virtual pages."The dotcom companies failed because there was speculation in the stock market and online video marketing they had not understood the impact on the use of this model, which implies the development of the process of interrelation of partners, suppliers, customers, government, citizens, among others Market, "said Delio Cardona, director of solutions consulting at Oracle.In addition, "the economic investment, the losses that they had to face during the process of conquest of that market and the fact of never having lived a crisis made many dot com broke." While the click and mortar survived because the majority had a plan B, With their traditional business and did not bet everything on the Internet mechanism, "says Carlos Araujo, manager of business development at Microsoft Colombia.
