I am thinking about trying LinkedIn to grow brand awareness specifically using a microtargeting strategy. Long story short, we have a national organization who supports our product - publicly and privately. They have a LinkedIn group with over 2000 followers. I want to create a CPM ad campaign targeting only members of this group. What I am thinking, it will be a fairly low cost and the brand will be reinforced to the followers of the organization. Secondly, it looks like I have presence everywhere.
Has anyone tried this strategy and perhaps have any advice or thoughts.
