Increase customer awareness by developing brand recognition. Creating a brand for your company takes time and careful planning. Your company could be the next icon for your particular product or service. When you have a cut, you reach for the Band Aid® even if the bandage may be made by a different company. Cool fruity gelatin desserts are referred to as Jello® by most Americans. Look around you and notice the many brands around you. What makes them so popular?
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