Successful revenue growth is critical to company strategy and resilience. It will impact valuation, and is therefore intensely important to owners. Adapting to today’s market realities requires a pan silo reach and perspective; it requires strategic vision rather than operational tweaks; and it likely means fundamentally changing traditional organizational staffing and resource allocation models.
So sales growth is no longer a responsibility which the CEO can delegate and supervise. Instead success in the near future will require that the most senior manager embraces, models and expects substantially different approaches.
