Colombia is positioned as a high growth market for the processed foods industry, according to the industry gremio (industry association) ANDI . Statistics provided by ANDI indicate that while Latin America regional per capita processed food consumption amounts to $505.40 USD per year, in Colombia that amount only equals $336.60. Factors pointing to market potential include the growth in Colombian household income and the resultant growing demand for premium segment products.
“This is one of the sectors with the highest potential to attract foreign investment, with a dynamic internal market and an export platform to The Americas, Europe, and Asia,” said María Claudia Lacouture, the president of Colombia. “These factors have led to the arrival of 25 new projects backed by ProColombia between 2010 and 2015, from 14 different countries like Germany, Argentina, Belgium, Canada, Chile, Spain, The United States, Italy, and others, amounting to $570 million USD, and according to those businesses, creating over 8,200 jobs.”