The world of professional services is changing at an unprecedented rate.
These changes are being driven by increasingly sophisticated clients who can choose from a growing range of competitors. Everybody is learning to be more and more efficient and effective.
Conventional business development (BD) strategies are proving inadequate. Generational loyalties and networks can no longer be relied upon to deliver budgeted growth. Attending enough business breakfasts offers no guarantees for building a client base of choice.
This short manifesto sets out the pivotal role of business development leadership and associated processes to enable professional services teams to win, retain and grow the very best clients.
