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This contrast in size was also reflected in the differing culture of their organisations. So while Mark O’Reilly talked of managing more than 70 travel agencies, Kamila talked about the way that even a few hundred pounds made a huge difference to the decision making at the media company she now works at. Survey Software Video can enhance customer satisfaction is by understanding exactly what they want from you as a business. Having previously worked at firms such as Linklaters and Unilever, Kamila was used to working with huge RMCs but she quickly realised that they just didn’t fit with her new organisation. She noticed that the systems and processes and even the conversation and vocabulary they used was different. The decision-makers at Digitas LBI did not engage with the corporate language that is common currency among the big multinationals and so she set about finding vendors who could be more flexible and understand the particular needs of the business.

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